Hello, I'm John. I have 14 years experience creating and working at tech companies that disrupt the norm and change the way people interact with each other.

I’m an accomplished leader and love to work on interesting projects with creative / fun people.


Product Manager (Growth)

Premium Manager (Subscriptions)

2010 – 2017

For the last 6 years I’ve been working at the music streaming service – Spotify. I’ve been part of the Premium team, Retention and Conversion team, Creative leads team and Product team. I’ve led and worked on multiple projects and campaigns that helped boost total users to 100M and subscription levels to 40M+.

For the last 4 years I’ve mainly been focused on spotify.com - the place where Spotify tells its story to the world.


Relocation - Moved from London to build a new team in the New York office.

Vision - Responsible for vision and roadmap for spotify.com.

Leadership - Led team of 10+ developers, designers and QA’s.

Planning - Led planning sessions and workshops with multiple teams to help identify problems to solve.

UX/UI wireframing - Worked closely with designers to map funnels and flows.

Stakeholder Management - Prioritized work from every department in the company. 

A/B testing - Ideated, launched and analysed many tests to improve registrations, subscriptions and activation.  

Social - Sat on the NY social team and helped organize  team building events for the office.

Projects include:

CEO Projects - Worked with the CEO on 6 month re-launch project and was part of the 'Simplify Spotify' working group.

Sign up flow - A new signup flow that increased registration by 1M per year.

Email Editor - An HTML email tool that is used by the entire company.

Style Guide - A bootstrap style guide that allowed other teams to build pages for the site.

Homepage - Relaunched the spotify.com homepage four times.

Web Playback flow - Tests to explore playback on the web as opposed to desktop client download.

Account section - A fully mobile optimized user account section.

Localization of site - Worked with the localisation and copy teams to help integrate Smartling and translate the site for 60 markets.


2009 – 2010

In March 2009, Don’t Stay In (below) was sold to dance music magazine Mixmag. As part of the sale, I stayed with the company and helped setup and run the site at a new office with a new team.

Don't Stay In


2003 – 2009

In 2003 I created the social network dontstayin.com with 2 friends. The site revolved around nightlife, users could find events to attend, then upload any photos they took at the event so others could see and discuss them.

Over 6 years the site grew to be one of the world’s largest social networking websites, with up to 2M unique visitors and 36M page impressions per month. In total, Don’t Stay In had over 12M photos added, and over 20M discussion forum posts.

Don’t Stay In won numerous ‘best website’ industry awards, and claimed ‘no.1 website’ in the Hitwise ‘entertainment - nightlife’ category for 6 consecutive quarters from April 2007. At its peak, Don’t Stay In employed 13 full time staff and numerous contractors.


Founder - Ideated the original idea for the site - to photograph people in clubs and give them a card with details on how to find their photo.

Leader - Public face of the site for the community. I also led a team of 100+ 'pro' photographers.

Manager - Hired and managed the sales team. Managed key accounts with the larger nightlife promoters.

Designer - Led design for the site. We kept it simple, and tried to make it as user friendly as possible. Created site takeovers and banners for adverts when needed.

Campaigns - Devised large scale physical/online multi week campaigns for the likes of Sony Ericsson, Bacardi, Fosters, DJ Hero and the Department of Health (UK). 

Promoter System - Custom built a backend for nightlife promoters to manage their events on the site and also buy banner space. Our sales team would help promoters get the most out of the system / site.

Automatic event banners - Devised a system which would automatically promote banners adverts when nightlife promoters added their events.

Community - From dancing flash mobs at train stations to 50 person space hopper races in the park - we built an amazing community that knew how to enjoy themselves. 

Television Documentary - Took part in a 30 minute television documentary about the site named 'Cashing in on Clubbing'. It was shown on the Channel 4 television network in the UK. It's on vimeo.

Gamification - Devised a system where the more people users 'spotted' at events (+1 for every person that 'ticked this is' me in a photo a user took), the higher rank the user got on the site as a photographer.



1998 – 2001: University of Plymouth (UK) - BA (Hons) Business Administration.

1996 – 1998: Barton Peveril College (UK) - A-Levels: Business Studies, Information Technology and Psychology.

1991 – 1996: Thornden Secondary School (UK) - 8 GCSEs at grades A-C including Maths, English, Science, French, Geography, IT / Business Studies. + BSA Sports Coaching course.

Specialist Skills

Ability to manage, lead, work as part of a team and form working relationships quickly. Over the years I have worked between marketing, product, growth and technology departments and have a great insight into how companies must work together in order to scale and succeed.

  • Product management.
    • Vision
    • Roadmapping
    • Planning
    • Prioritization
  • Pixel perfect eye for detail.
  • Wireframing / site mapping / funnel analysis.
  • Agile / Scrum / Kanban.
  • A/B testing ideation and analysis.
  • Interviewing / hiring the right people.
  • Great presentation skills.
  • Well versed with Jira / Trello / Optimizely / GA / Sketch.

Work Status

British citizen with a US Green Card.

Hobbies and Interests

Bicycles - I'm a keen cyclist and ride to work whenever possible. I enjoy bicycle touring and in July 2016, rode solo from NYC to Montreal over 8 days. 

Camping - I love the outdoors. You will normally find me up a mountain in a tent on summer weekends.

Technology - I love technology and always try and stay one step of the curve. Occasionally my use of tech makes the news.

Gaming - I have a competitive mindset - I enjoy chess, poker, table tennis and online gaming. I like to win! 

Music - I love music, be it festivals, gigs or just listening at home. I have a Spotify playlist called 'Music like Daft Punk' with over 5000 followers.